6 Google Ads Updates Businesses Need to Know

Google is changing the way it charges for ads, moving from a CPC to CPM model

With new changes to the way Google Ads charge for advertisements, businesses need to pay close attention and adjust their strategies accordingly. The search engine giant is transitioning from charging on a Cost Per Click (CPC) model to a Cost Per Impression (CPM). This means that businesses will no longer be paying for each individual click, but rather, they'll be charged based on each time their ad is shown — an estimated value of how many people see it. 

As a result of this switch, businesses must consider how often and where their ads are going to run in order to make the most cost-effective decisions. Companies should also examine what types of messages are yielding the best results with both CPC and CPM settings so they can continue adjusting accordingly. The success or failure of campaigns could depend largely on implementing these updated strategies successfully.

The new ad format, called "responsive search ads," will allow businesses to create multiple versions of their ad and let Google choose which one performs best

Google recently released a new ad format called “responsive search ads” that could give businesses an edge when it comes to attracting customers. This feature allows companies to create multiple versions of their ad that Google algorithms can then choose from, testing which one will bring the best performance. 

By using this new dynamic ad option, businesses can be sure that their message is accurately conveyed and highly visible in a constantly changing advertising landscape. With responsive search ads, companies can maximize their audience outreach and take a more holistic approach to the competitive Google Ads space.

Google is also testing a new feature that would show the number of products in stock when users search for specific items

Google is testing a new feature on its Ads platform with the goal of providing shoppers with more accurate information when they search for specific items. This new feature will show the number of products in stock when users enter their queries, offering them real-time data that could help inform their purchase decisions. 

If successful, the functionality could become available to all businesses and provide consumers with an enhanced shopping experience. As Google continues to improve its Ads services for businesses, this new feature promises to be an exciting addition that provides greater transparency when customers are ready to make a purchase.

Businesses will soon be able to target consumers based on their location history

Businesses are becoming more savvy in their marketing efforts, and they will soon have a powerful new tool to target consumers: location history. Google Ads has recently expanded its capabilities to allow businesses to track consumer locations as they move through the online world. 

This additional targeting option gives businesses unprecedented insight into consumer habits and buying patterns, enabling them to create more targeted advertising campaigns for their products and services. With the knowledge gained from these more effective campaigns, businesses stand to gain an edge over competitors, stay ahead of the curve, and increase sales.

YouTube ads will now be more interactive, with features like click-to-call and click-to-download

YouTube advertisements now have the potential to be more impactful than ever with their new interactive features. Advertisers can now give viewers an enhanced, direct experience related to their product by creating ads with options such as click-to-call and click-to-download. 

The ability to interact directly with viewers allows for the possibility of higher user engagement rates, expanded customer bases, and ultimately, increased revenue. Businesses looking to take advantage of Google Ads will want to consider taking advantage of this fun, interactive feature that YouTube is offering.

Google is making it easier for businesses to track their ROI with a new "conversions" column in the Ads interface

Google Ads has been a go-to platform for businesses to maximize the visibility of their marketing efforts, and now the game is changing with a new "conversions" column in the Ads interface. This newest update makes it incredibly easy for businesses to track their return on investment, giving them insight into which campaigns are working best and where there is potential for improvement. With this development, Google is further honing its ability to provide powerful insights into marketing efforts, making it easier than ever for businesses to create effective ad campaigns that generate significant ROI.

About Us

Google is always changing the way it does things, and that includes the way it sells ads. Businesses need to stay on top of these changes in order to keep their advertising campaigns effective. 

At Boost Higher, we help your business achieve never-before-seen heights with our expert strategies and tactics, uniquely designed to fit your brand and goals. Our team of experts specializes in creating hype about your business at both a local and global scale, leading to increased conversions, happy customers, and higher revenue. Schedule your free, no-obligation consultation today, or fill out our contact form to get in touch with us.